Marketing research report Essay Example | Topics and Well Written Essays - 5000 words

Marketing research report - Essay Example Figures are provided by various web sites, one of these is a reliable source from Mintel which conducts scientific and period reportage, with the aim of analyzing various industries and businesses affecting the UK and other countries. Not only this, the different incidents of global terrorism are briefly examined so that there can be an analysis on its impact on hotel and tourism industry. According to the EU, a hotel is defined as "a collective accommodation establishment, typified as being arranged in rooms exceeding a nationally specified minimum and as providing common services, including room service." The UK definition is made according to the holding of a licence to sell liquor. (Mintel website) Mintel defines tourism "as any travel which involves an overnight stay away from home." Tourism 'trips' divide between holidays (short breaks of 1-3 nights or long holidays), business travel, VFR (visits to friends and relatives (VFR) and miscellaneous travel purposes (eg shopping or religious trips), all of which may involve staying in a hotel. (Mintel website) When terrorists hijacked four U.S. ... The perpetrators - and indeed the entire world - may have thought that it was the end of America as an economic and military superpower. America under attack, America on its knees, Bin Laden, the anthrax threats and other security concerns, what would be the future of America and the world and the global economy Terrorism is a menace to society. It involves violence causing destruction and deaths for vague and questionable "religious causes" - love and service to God - never before heard in the annals of man as a religious being. The September 11 attack impacted on the lives of the American people and the economy, by creating fear and depreciating billions of dollars worth of man-made infrastructure, buildings and capital. Terrorism has spread all over, and where there is terrorism, profound effects impact on tourism, a direct victim along with the economy. From as far as the Philippines, to the small island of Bali in Indonesia, to the subways of London, to Spain, Egypt, Brazil, Nepal, and the skyscrapers of New York, terrorism wreaked havoc. There were instant reactions from countries and governments. Securities in airports and terminals were strict. People restricted their travel. Terrorism served its purpose - fear in everyone's heart. In the wake of the tragedy in New York, travel and tourism industry was reeling. Airline travel and hotel stays have plummeted worldwide. Industry revenues, profits, and stock values are all down. Industry workers are being laid off in large numbers. (World Economic News, 2000) The World Tourism Organization issued the "Report of the Secretary-General: Terrorist Attacks in the United States of America", and acknowledged that the "unprecedented and brutal act of terrorism is